I chose to do a music video to look at the similarity's between how music videos have followed the path of creating video's in their work to make their songs more appealing to audiances. Music videos are just as important as films as they have to tell a story just as films do in order to make sense. I chose this particular video of Gorillaz 'Stylo' as it has a story beneath it to attract the viewers attention and it has many different styles and techniques in order to bring out the best of it. I chose this song also as it is a personal favourite of mine when it comes to music, and it would be something that I could consider exploring when doing my own video.
First, comes the music. This is important to bring around the genre of the fact that this is a music video, and not just any old clip. The music is what sells the video so it is vital to the clip. As the music is important to the video it makes the music diegetic to the viewer as the characters sing along to this film. To introduce to the video there is a tracking shot at a high angle of the road, which starts to turn upwards into a low angle shot which allows you to see the car that is speeding towards the viewer. This is effective as it makes the viewer feel vulnerable in the presence of the car as it looks dangerous in the reflection of the natural light that is shown on it. The mise-en-scene at the moment shows that this video might have been inspired by horror cliches, as the setting that is seen throughout the video is an empty rural setting where nobody but the ignorant driver is in view. This is effective as the viewer unrecognisably engages to the empty setting as something to be feared and therefore keeps them watching. The camera shot is still low as the car speeds towards the camera into a zoom, where you can see the effects of smoke coming out of the spoiler. This is effective as it further encourages the view that the car is going fast, and this could make the viewer again relate to the horror theme as it makes them question why they are going fast on the empty road. Are they being cliched because of the ignorance that makes the viewer want to kill them? Or is it a cliched chase scene?
The camera moves to focus on the lighting of the spotlights, which is changed by effects to move on to the next scene of a speaker. This is effective as it doesn't leave the viewer confused to how the video just jumps from one scene to another. In a mid shot the camera jumps from the speaker to a fat cop, which is usually cliched in action films. This attracts the reader as it makes them change their point of view to what story this is going to continue and how they should interpret this. The fat cop is eating dohnuts on the side of the road and this adds humour to the video and makes the viewer feel involved with the story as they know a car is heading his way in fast speed. The camera continues to one clip to another, using sound effects from the car to link one scene to another together. The cars revving engine noises that are used are crucial to making it sound realistic that the car is going fast, it is also effective to make the viewer watch and eager to watching more. The clips with the cop are silent at the moment at the beggining to contrast the peace he feels in at that time that nothing is going to happen. Which also makes the viewer feel important to this character. They will know more than he does.
As the car drives past the scene is put into a wide shot so you can see the fat cops expression, which turns to shock as the noise of the car is brought louder to this scene. Both of these put together are effective as it brings out the importance of this car and it viewed as going fast which attracts the viewer to watch on. As the cop sees this car he hurries to get into his own car, and this is a particularly good as it enhances the idea of this short clip to be an action cliche. It continues to make the viewer watch on as they wait impatiently for the chase scene to happen. The shots pans from the cop in the view of the fasts cars backview mirror, this makes the viewer feel involved with the action that is going on as they are put in the shoes of the drivers in this fast car. The use of acting makes this more humourous as you see the fat cop slide across the car which is typically seen in action films for the hero to do in this situation. The viewer knows that the cop isn't going to handle the situation, as he is seen stereotypically because of his size to give up which is how the reader interprets this, but also because of the rapid pace at which the cop dissapears from the wide shot in the view of the rear view mirror.
The camera jumps immediatly to a mid shot of the driver, who is graphically created. This is what viewers wait to see as he is one of the creatures made for the group which the music is created. It makes the viewer feel more connected and understand a bit more about the plot of the film. Graphically created images shows the use of editing, which is crucial for the viewers to understand who each character is, and is effective as they are made to look like they are within the scene. The camera pans to the left and zooms in to see the other characters in view, again adding awareness to the viewer to where each character stands. The camera once again jumps to the front view of the car, and this is done so you can view the text, which is the name of the song. This is effective as the keeps the audiance informed to what song it is. The camera stays still in a low shot so the car can come past, this helps the viewer continue to know that the car is going at a fast speed. The bullet holes that are on the car in clear view as it drives past keeps the viewers entertained idea that a chase scene is about to happen, and makes the audiance aware of the use of props that is going to be used. Guns are stereotypical of action scenes, and the more stereotypical ideas come into play the more the viewer starts to realise that this is an action clip.
The chase scene begins to occur when the siren is heard on the screen but can't be seen, and the noise of the siren grows so the viewer can interpret that the car is getting closer, this engages the reader as they want to know how this will end.
The viewer gets what they wait for as one of the characters gets the gun and shoots the lights on the cops car, which makes him veer off the edge of the road. This is effective as it attracts the audiance who are waiting for the car chase, preferably males. This is also effective as it makes the viewer identify that the car that is still driving more dominent and should be played closer attention to.
As the car is driving it gets a cliched shot of the car going through the billboard, which is effective in aesthetics and makes the viewer want to be in the position they are in for the thrill. A low shot is used to add effectiveness to the height of the car as it is flying, and the crash adds to the effect and entertainment of the billboard.
I think that this is a good music video to analyse as it links with the concepts of cliche for horror and action, even though it is clearly identified as an action. I like the way they create a story to make a link with music, and that I might consider creating my own small clip to a music video, this would be effective as it isn't done a lot of times. I like this as it is my favourite band and video which is why I chose to analyse it, and I will consider doing something similar for my opening two minutes.
As the car drives past the scene is put into a wide shot so you can see the fat cops expression, which turns to shock as the noise of the car is brought louder to this scene. Both of these put together are effective as it brings out the importance of this car and it viewed as going fast which attracts the viewer to watch on. As the cop sees this car he hurries to get into his own car, and this is a particularly good as it enhances the idea of this short clip to be an action cliche. It continues to make the viewer watch on as they wait impatiently for the chase scene to happen. The shots pans from the cop in the view of the fasts cars backview mirror, this makes the viewer feel involved with the action that is going on as they are put in the shoes of the drivers in this fast car. The use of acting makes this more humourous as you see the fat cop slide across the car which is typically seen in action films for the hero to do in this situation. The viewer knows that the cop isn't going to handle the situation, as he is seen stereotypically because of his size to give up which is how the reader interprets this, but also because of the rapid pace at which the cop dissapears from the wide shot in the view of the rear view mirror.
The camera jumps immediatly to a mid shot of the driver, who is graphically created. This is what viewers wait to see as he is one of the creatures made for the group which the music is created. It makes the viewer feel more connected and understand a bit more about the plot of the film. Graphically created images shows the use of editing, which is crucial for the viewers to understand who each character is, and is effective as they are made to look like they are within the scene. The camera pans to the left and zooms in to see the other characters in view, again adding awareness to the viewer to where each character stands. The camera once again jumps to the front view of the car, and this is done so you can view the text, which is the name of the song. This is effective as the keeps the audiance informed to what song it is. The camera stays still in a low shot so the car can come past, this helps the viewer continue to know that the car is going at a fast speed. The bullet holes that are on the car in clear view as it drives past keeps the viewers entertained idea that a chase scene is about to happen, and makes the audiance aware of the use of props that is going to be used. Guns are stereotypical of action scenes, and the more stereotypical ideas come into play the more the viewer starts to realise that this is an action clip.
The chase scene begins to occur when the siren is heard on the screen but can't be seen, and the noise of the siren grows so the viewer can interpret that the car is getting closer, this engages the reader as they want to know how this will end.
The viewer gets what they wait for as one of the characters gets the gun and shoots the lights on the cops car, which makes him veer off the edge of the road. This is effective as it attracts the audiance who are waiting for the car chase, preferably males. This is also effective as it makes the viewer identify that the car that is still driving more dominent and should be played closer attention to.
As the car is driving it gets a cliched shot of the car going through the billboard, which is effective in aesthetics and makes the viewer want to be in the position they are in for the thrill. A low shot is used to add effectiveness to the height of the car as it is flying, and the crash adds to the effect and entertainment of the billboard.
I think that this is a good music video to analyse as it links with the concepts of cliche for horror and action, even though it is clearly identified as an action. I like the way they create a story to make a link with music, and that I might consider creating my own small clip to a music video, this would be effective as it isn't done a lot of times. I like this as it is my favourite band and video which is why I chose to analyse it, and I will consider doing something similar for my opening two minutes.
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